Flower City Custom Apparel

Custom Apparel. Rooted in Rochester.

Fast. Easy. No Hassle. Easily Customize freshly picked threads today for your event, business, church, team and more!

Start Customizing! Need Help? Contact Us!

Free Pickup in Rochester. Shipping Available.

Products

Custom Online Merch Stores
We set up online stores for your team or group. Easy. Simple. You choose the gear—we handle everything else.
Check out a sample store
Custom Printing
Screen Print and Direct to Film printing that look sharp and last. Great for shirts, hoodies, and uniforms.
Start Designing
Custom Embroidery
Clean, professional stitching for hats, polos, jackets, and more. Built to last.
Get a quote today

Collections

T-Shirts
Your favorite tees, made for your mission.From everyday basics to premium prints,...

T-Shirts
Work Apparel
Gear up your crew with durable, custom-branded work apparel that works as...

Work Apparel
Hoodies

Hoodies
Performance Gear
Bring the heat with custom athletic gear that moves with you—from early...

Performance Gear

Custom Apparel Has Never Been Easier

Upload. Scale. Done. You can design and order your own custom gear in seconds!

See How It Works!

Build Culture & Grow Your Brand

Strengthen your team and spread your message with quality gear.

VIBRANT, MODERN, CREATIVE

Direct To Film

Say hello to next-level versatility! DTF printing delivers ultra-detailed, full-color designs that pop on any fabric—cotton, poly, you name it. Perfect for bold logos, intricate art, or just flexing your brand’s full spectrum. It’s fast, flexible, and freakishly vibrant.

SUPER SOFT, BREATHABLE, STRETCHABLE

Soft-Touch Single Color Print

Super Soft, stylish, and seriously cool. Water-based inks soak into the fabric itself for that smooth, vintage feel you’ll want to live in. It’s breathable, eco-conscious, and perfect for fashion-forward brands who want their gear to look and feel premium without shouting.

TIMELESS, BOLD, DURABLE

Classic Single Color Print

This is the heavyweight champ of custom prints. Plastisol inks are the screen printing gladiators, sitting proudly on top of your garment, giving you that bold, textured feel and electric color that refuses to fade. Ideal for classic tees, team gear, or anything that needs to stand the test of time—and a hundred wash cycles.

Our Customers Exerience

See what our customers are saying.

Laura C.

Wow! We order t-shirts for youth baseball team and they look amazing!!! Thank you so much!

Peter E.

Fast, quality, and exactly the feel and color we were looking for. Highly recomend Flower City Apparel!

Preston Y.

We needed a quick order for a youth reatreat. They did an amazing job. Look and feel great!

Blog Posts

Direct to Film Printing: A Low-Key Game-Changer...

Need custom t-shirts with bold designs and no drama? Direct to Film (DTF) printing is our go-to for vibrant, durable prints on any fabric—especially for smaller orders or detailed logos....

Direct to Film Printing: A Low-Key Game-Changer...

Need custom t-shirts with bold designs and no drama? Direct to Film (DTF) printing is our go-to for vibrant, durable prints on any fabric—especially for smaller orders or detailed logos....
Beat the Heat: Why Your Crew Deserves Moisture-...

Let’s be honest—summer in upstate New York can get spicy. If your crew is out there mowing lawns, fixing AC units, delivering goods, or climbing ladders in 85° sun, cotton...

Beat the Heat: Why Your Crew Deserves Moisture-...

Let’s be honest—summer in upstate New York can get spicy. If your crew is out there mowing lawns, fixing AC units, delivering goods, or climbing ladders in 85° sun, cotton...
Threading the Team Together: Why Summer Camp Ap...

Matching tees do more than look good in group photos. They build instant belonging, boost camper unity, and turn into treasured souvenirs (that hoodie might make it to college!). At...

Threading the Team Together: Why Summer Camp Ap...

Matching tees do more than look good in group photos. They build instant belonging, boost camper unity, and turn into treasured souvenirs (that hoodie might make it to college!). At...

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